Category: Creative

Stop Marketing Using Someone Else’s Tagline

Stop Marketing Using Someone Else’s Tagline

Just last week, while I was browsing LinkedIn, I saw it: a red hat featuring a familiar slogan. You know the one, unless you’ve been living under a rock for the past two-ish years. If you don’t know what I’m talking about, here’s a refresher:

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Yup, that’s the one.

But this wasn’t the rare political post on LinkedIn. I did a double-take and was surprised that it was clearly a marketing ploy by a company that I’ll keep to myself. I was a little surprised. It wasn’t a spoof hat, like “Make America Love Again” or something. This one said, “Make America Great Again with [company].” Continue reading “Stop Marketing Using Someone Else’s Tagline”

The Four Types of Critique

The Four Types of Critique

I wrote this post way back in 2011 after a group of colleagues and I had a conversation about critiquing. Back then, I published it on a blog that applied to modeling and photography. I am reviving it here with some minor modifications, since it applies just as well to being a creative and working in general. Enjoy!

As I see it, there are four different types of critiques: the “Unhelpful”, the “Unicorns and Rainbows”, the “I’ll Do Your Job For You”, and the “Constructive”. I have been at the receiving end of all four of these kinds of critiques, from the time I was a kid taking art classes after school and well throughout my career. I’ve also been on the delivering end of most of them. As a creative, critique is unavoidable, but I think as a working adult it’s unavoidable as well. Learning about these four types of critiques can help more than just the creative person you happen to work with, and you’ll realize you likely criticize more than just a designer’s work. Continue reading “The Four Types of Critique”

Five Desk Drawer Must-Haves for Creatives

Five Desk Drawer Must-Haves for Creatives

Over the years, I have curated a fine collection of office supplies and other random things that I’ve found I cannot live without at work. Among these things are items that make me smile, keep me motivated, help me be efficient when it comes to doing my job, and inspire me. Many of these things come with me from job to job, and some have even followed me from college. Of everything I have collected, I find a water bottle, a ruler, a stress ball, a stash of non-digital inspiration, and colored pencils.

Continue reading “Five Desk Drawer Must-Haves for Creatives”

Three Tips for Communicating Effectively With Designers

Three Tips for Communicating Effectively With Designers

As a designer, one of the biggest challenges I have faced over the years has been communication. It can be difficult to work with someone when one or both of you cannot communicate effectively. Between freelancing, working as an in-house designer, and serving as a contracted “agency” for outside companies, I have been in numerous situations that have served as teaching moments.

There are three things that I have found immensely helpful when one is striving to communicate better: asking questions, explaining why, and showing if you can’t tell. While these all seem like no-brainers, you’d be surprised how little they are used when it comes to working with designers, or by designers themselves. Utilizing these three methods can help things run smoothly, and keep both clients and designers happy.

Continue reading “Three Tips for Communicating Effectively With Designers”

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