marketing Archives - The RJH Touch

Let’s Talk Coronavirus & Marketing

Posted on April 6, 2020April 9, 2020 by RJH

Shoot, it’s been a minute, hasn’t it? Close to two years, actually… and a lot has happened since then. We moved from Knoxville, TN to Phoenix, AZ because my husband got promoted. Then eight months later we moved to Nashville, TN because he was offered an opportunity he couldn’t refuse. During that time I transitioned from being a standard office employee to being a full-time remote one and because of that I’ve not wanted to spend much additional time in front of my computer.

Now that there’s a pandemic, taking some time to sit in front of the computer longer than I usually do doesn’t really seem to be that big of a deal. I’ve got nowhere to go and nothing else to do (except laundry… there’s always laundry). March was a wild ride, kicking off with a tornado causing catastrophic damage just blocks from our new place, displacing us for four days and leaving us with an empty fridge. And now COVID-19. Continue reading “Let’s Talk Coronavirus & Marketing”

Stop Marketing Using Someone Else’s Tagline

Posted on June 28, 2018October 6, 2019 by RJH

Just last week, while I was browsing LinkedIn, I saw it: a red hat featuring a familiar slogan. You know the one, unless you’ve been living under a rock for the past two-ish years. If you don’t know what I’m talking about, here’s a refresher:

Embed from Getty Images
Yup, that’s the one.

But this wasn’t the rare political post on LinkedIn. I did a double-take and was surprised that it was clearly a marketing ploy by a company that I’ll keep to myself. I was a little surprised. It wasn’t a spoof hat, like “Make America Love Again” or something. This one said, “Make America Great Again with [company].” Continue reading “Stop Marketing Using Someone Else’s Tagline”